Performance Strategy Pilot
From Business Challenge to Measurable Media Outcomes
Most media strategies get evaluated on how they look, not on the outcomes they drive. Barkai changes that.
The Barkai Performance Strategy Pilot is a structured 6 to 8 week engagement for direct advertisers and mid-market brands with active media budgets and a clear business challenge. It produces a complete Barkai-generated media strategy, supports its activation with discipline, and delivers a full performance readout against your defined benchmarks.
The goal is not to impress you with a plan. The goal is to prove the plan drives better outcomes.
What the Pilot Includes
Phase 1: Strategy
Barkai ingests your business challenge, brief, audience, market context, budget, and performance history.
- Strategic diagnosis
- Audience intelligence grounded in GWI data across 53 markets
- Channel strategy
- Budget recommendation
- Messaging architecture
- KPI framework
- Activation roadmap
- Measurement plan
Phase 2: Activation Support
Barkai helps ensure the strategy gets executed with discipline, through your existing agency, through trusted activation partners, or through your internal team. Barkai stays involved to ensure the plan is not poorly translated into execution.
Phase 3: Performance Readout
At the end of the pilot, Barkai delivers a full performance analysis, what happened, what worked, what underperformed, what Barkai recommended versus what changed during activation, and what should happen next. This becomes the foundation for an annual relationship.
Who This Is For
Mid-market advertisers and direct brands with:
- CAD $500K to $5M in annual paid media spend
- An active acquisition, growth, or launch challenge
- A campaign going live within the next 30 to 60 days
- A clear business KPI and access to media performance data
- A senior marketing decision-maker involved in the process
- Dissatisfaction with current planning speed, quality, or campaign outcomes
Investment
- Pilot fee: CAD $15,000
- Media spend: separate, paid directly by the client
- Duration: 6 to 8 weeks
- Pathway: successful pilots convert to an annual Barkai relationship
Get Started
See Barkai turn a real business challenge into a measurable media strategy. Live. In your next meeting.
Bring a brief you are working on right now. We run it through Barkai during the call. You have a complete strategic plan in your inbox before the meeting ends.
Bring a brief. Leave with a strategic plan.
No slides. No demo environment. Your brief. Your plan.
No commitment required. All engagements begin with a paid pilot.