AI-Powered Strategic Media Planning Platform
A complete strategic media plan. In minutes, not weeks.
Submit a brief. Receive a complete strategic media plan. Barkai is the intelligence layer that thinks so your team can lead.
Built on an agentic operating system.
60+ industry demos completed since launch · Active SOWs under review · AdTech integration discussions underway · Built for enterprise-grade governance · Performance-accountable pilot engagements available
All audience intelligence in Barkai is grounded in GWI data, 53 markets, 250,000+ consumer profiling points, 35 billion data points, updated quarterly.
Learn about our data foundation →How It Works
How AI Media Planning Works: Brief to Activation-Ready Output
Barkai is not a better version of what already exists. It is the category that was missing.
Until now, media strategy sat between two inadequate options. Commission a senior planner and accept the time, the cost, and the throughput limit that comes with it. Or use the tools that exist and accept that none of them actually produce strategy. They execute it, measure it, report on it. None of them think about it.
Barkai is built on a fully orchestrated system of purpose-built agents, each reasoning about a specific part of the planning process.
Not a single AI answering every question. A governed intelligence workflow that produces one coherent, defensible output. Every time.
This is Strategic Intelligence as a Service. It did not exist before. It exists now.
It does not replace strategists. It gives them leverage.
The strongest media strategies are not the ones that get produced fastest. They are the ones that get activated with discipline and measured against real business outcomes. Barkai was built for both.
Security
The foundation the platform was built on.
Barkai is built for organizations where a brief contains sensitive commercial intelligence. Budgets. Competitive positioning. Market priorities. Growth targets. That information does not leave a controlled environment.
Every engagement runs in an isolated workspace. Your data is never pooled across clients, never used to train shared models, and never accessible outside your organization.
Every output carries a full audit trail: what inputs were used, what the system produced at each stage, what assumptions were applied. Explainable to your legal team. Auditable by procurement. Defensible in any room.
Security is not a feature Barkai added. It is the foundation the platform was built on.
Full security documentation available on request for enterprise procurement review.
The Problem
The Problem with Manual Media Planning
Strategic intelligence is the most valuable resource in any planning process. It is also the most misallocated. Not because the people are wrong. Because the process around them was never built for the volume, the pace, or the expectations that modern media planning demands.
The brief gets reformatted. The research gets chased. The models get rebuilt from scratch. The rationale gets rewritten at every handoff. By the time the actual thinking begins, most of the available time is already gone.
The cost shows up differently depending on where you sit. For an agency it is margin and capacity. For an in-house team it is speed and consistency. For an independent practitioner it is the ability to grow without burning out.
But the root cause is the same everywhere. The human brain is doing work that a system should handle.
The Architecture
Structural Integrity for Modern Strategy
Built on a foundation of precision and speed, Barkai serves as the immutable layer between raw data and creative intuition.
“Barkai returns the brain to the work only it can do. The brief. The judgment. The relationship. The decisions that actually move results.”
“Barkai takes a raw brief and produces a complete plan. Audience intelligence, channel architecture, budget allocation, and an activation-ready export. In minutes. Traceable. Justifiable. Ready to defend in the room.”
What Barkai Replaces
What Barkai Replaces: Manual Strategy Tools & Spreadsheets.
Barkai does not add to the stack. It replaces the overhead that has accumulated on top of it.
Time
a week of planner work per brief.
minutes. From brief receipt to a complete, structured, defensible plan, before the next status call is scheduled.
Cost
$400K to $600K per year across research platforms, planning tools, and coordination overhead.
one connected intelligence layer. Every source consolidated. Every figure labeled as Stated, Benchmark-Range, or Estimate.
In Practice
The planners did not disappear. They moved upstream.
A planning team at full capacity. A high volume of active briefs. Senior people stretched across every account. Work was being lost, not because the strategy was weak, but because it arrived too late.
Whether that team sits inside an independent shop, a local office of a larger network, or an in-house marketing team, the constraint is the same. The architecture cannot keep up with the demand.
They ran Barkai against a live brief on the first call. The plan was in their inbox before the meeting ended. Planning time dropped by more than eighty percent. Brief capacity increased by two thirds. With the same team.
The transition from volume-based tasks to high-value strategic oversight defines the modern archive. We provide the scaffolding for permanence.
Beyond Automation
Architecting Intelligence for permanence.
Our system doesn't just process data; it synthesizes context. Each step is designed to eliminate the ambiguity of the brief and replace it with rigorous strategic foundations.
What You Receive
A complete strategic planning package. Formatted. Auditable. Ready to activate.
Delivered as: A document and an activation flowchart. Sent to your inbox.
A strategic plan
Business problem, planning objective, channel architecture, and budget rationale in one auditable document.
A messaging architecture
Strategic direction per persona, per channel, per funnel stage. Ready for your creative team.
An activation-ready output
Media plan structure, approval trail, and governance log. Structured for immediate buyer execution.
Our outputs are designed to serve as the long-term blueprint for your brand's digital evolution, ensuring every dollar spent is traceable to a core strategic objective.
Get Started
See Barkai turn a real business challenge into a measurable media strategy. Live. In your next meeting.
Bring a brief you are working on right now. We run it through Barkai during the call. You have a complete strategic plan in your inbox before the meeting ends.
Bring a brief. Leave with a strategic plan.
No slides. No demo environment. Your brief. Your plan.
No commitment required. All engagements begin with a paid pilot.
FAQ
Frequently Asked Questions
Our Founders
Axel Dumont
Co-Founder & CEO
Former President of Cossette Media Canada and senior GroupM executive, Axel Dumont is a growth consultant, strategic advisor and co-founder of Barkai.AI. With more than 25 years of experience in media agencies across Canada, the U.S. and France, he helps agencies, media companies, brands and technology partners clarify their positioning, unlock growth opportunities and transform how they work. Through Over The Rainbow Advising Services and Barkai.AI, Axel operates at the intersection of media, strategy, AI, business development and talent.
Connect on LinkedIn →Franz-Avner Fontaine
Co-Founder & CPO
A media strategy leader, AI strategist and co-founder of Barkai.AI. A former senior strategy executive at Bloom, he has also held leadership and advisory roles across Cogeco Media, SeeVibes, Mediative/Yellow Pages, DAC Group, V Media, Transcontinental Media and the CTV Olympic Media Consortium. With more than 20 years of experience across media, digital transformation, data, sales, brand strategy and agency growth, Franz helps organizations turn complexity into actionable strategy. Through Barkai.AI, he is building an AI-native strategic operating system for modern media and marketing teams.
Connect on LinkedIn →Robert Skoczylas
Co-Founder & Chairman
A serial entrepreneur, cybersecurity leader, and co-founder of Barkai.AI. As founder and President of Indigo Consulting Canada, Robert built one of North America's leading Identity and Access Management practices — growing the firm to more than 300 enterprise clients across North America and establishing strategic partnerships with global IAM vendors. He also co-founded IDStacks, a managed identity services company purpose-built for small and medium enterprises seeking turnkey security infrastructure. With more than 20 years of experience at the intersection of identity, access management, and enterprise security, Robert brings to Barkai.AI a discipline the AI industry is only beginning to understand.
Connect on LinkedIn →